The Bank Of America Case Study Analysis

Executive Summary bevel of the States is a segment sick in the banking industry. It became one of the largest banking institutions in the world by 2008. heretofore its success aver of the States is facing some issues with accounting institution the Chinese credit card market. Some problems Bank of the States is facing is, the strong sense of values to cultural beliefs among the Chinese customers, some card issuers show little loyalty to their native cards, and ar unprofitable to the market. There are various steps Bank of America should conduct in order to postulate on a segment leader. The first step Bank of America should take is to gain the support of the government by take a crap the Chinese people to see the benefits of having credit a card. They should do surveys showing why Chinese customers not interested in credit card usage. They should as well as become very nearly acquainted with other banks that take up already entered China to draw how they becam e successful. The second process is to smash an infrastructure to have to a greater extent(prenominal) ambiances and banks so they are easily affable for the Chinese customers. Have more atms in place where Chinese customers can approach them for example, in at ease stores, grocery stores or other major stores Chinese customers whitethorn use.

They should overly build more banks, so the Chinese customers not traveling long distances for a bank. The third step is to bushel a market niche for citizens that attract younger citizens done advertising. Bank of America should also go to school and pipeline to sha re information on credit cards. They should ! also discover to offer online shopping. This would be unspoiled to the customers as well as Bank of America. The fourth and lowest recommendation is to have workshops on personal money charge and use that to expand in the Chinese market. This would give Chinese individuals the necessary knowledge they gather up and use it to take advantage of the benefits of using credit card. These recommendations allow help Bank of America remain a...If you want to get a undecomposed essay, order it on our website: BestEssayCheap.com

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