Development of Chunlan multinational operation

. Development of Chunlan multinational operation Chunlan is an internationalistic high-tech life-sized order operating on labor, explore, investment and trade. It has a rough keen of 14 billion RMB and a net big(p) of 8 billion RMB. It is among the 50 largest enterprises in China. Major products accommodate electrical appliance, bicycle, machinery, electronic information, etc. Chunlan has set up cristal oversea branches in USA, Japan, France, Singapore, etc., which forms 5 operating zones of Europe, America, Middle East, southwardeast Asia and confederation Asia. Its products cover 84 countries and territories in the world. Chunlan has set up turnout bases in 9 countries such as Russia, Spain, Iran, Brazil, etc. and has realise research institutes in Japan, USA and France. In 2002, Chunlan established a large and efficient global purchase and gross sales booking by use of matrix management. This indicates that Chunlan is implementing its global convection prorogue to include capable companies of the world into its purchase and sales channel to achieve higher profits. Chunlan has gone through three stages in multinational operation: (1) product export. In the start of 1990s, Chunlan exported products via agents because its products were non hygienic cognise in the world. It applied some alone(p) approach known as difficulty first and simmpleness later.

It aimed at the markets in Europe and America and demanded its products to stimulate the strict quality standards in those markets. It then expanded to the markets of growing countries. (2) Establish global sales network. Chunlan started to set up ab! road sales network in 1997. It established over 1200 oversea outlets via strategic union and veritable the initial Chunlan product international sales network and Chunlan research information international network. In 1998, Chunlan set up the warrant retail network in Europe via purchase, hence possess its own sales network. Its export... If you motivation to get a full essay, order it on our website: BestEssayCheap.com

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