Blue Nile Swot Analysis

KY Management 351 dark Nile SWOT Analysis What atomic number 18 inexorable Niles leash top strengths? 1. luscious Niles low prices. relentless Nile sells solo online and this allows them to offer competitively let down prices than companies with physical stores. spicy Niles supply chain efficiency allows them to have lower operating(a) tolls. secular Nile bypasses the wholesalers and brokers, which gives them a great opportunity to obtain a more woo-efficient product. somber Nile and their suppliers also have multiyear agreements whereby Blue Nile only purchases diamonds and gems when a node places an order. The low operating cost allows Blue Nile to offer their customers discounted prices at about 20% to 35% less than the traditionally established stores. 2. Blue Niles loyalty to quality. Blue Nile attracts their customers by offering top quality diamonds and rag jewellery. Blue Niles strategy to provide jewellery shoppe rs with a wealth of knowledge educates them on the things to look for in choosing diamonds. The study entails such things as the 4 Cs (cut, color, lucidity and carat) which helps ease the customers fears about online jewelry shopping. 3. Blue Niles offering of Customization.

Blue Nile specializes in customization of diamond jewelry with a Build your own feature, which allows the customer to habitus their own rings, pendants and earrings. Customers select the diamond and can choose from a variety of settings, which are designed to match the characteristics of each diamond. Which are Blue Niles key weakness es? 1. One of Blue Niles key weaknesses is ! that it does not have a physical store. An online customer does not experience the touch and feel of the product. Sight spectral world online ordering is a scary proposition for many customers. Customers qualification a big investment purchase in diamonds opt to do it person. The majority of purchases made on Blue Nile website are below $5,000. Customers are more comfortable expense large...If you urgency to get a full essay, order it on our website: BestEssayCheap.com

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